The History of Ram Trucks - Springfield, MO


Many people are familiar with the Ram Truck brand, but few realize that this popular automaker (now just called Ram) wasn't technically established until 2010. Of course, the brand has a long history as part of Dodge, but it has been independent from Dodge since 2010. This unique division was created to cater to the needs of truck owners across the world, and the automaker is now known as one of the best in the industry.

Ram was started in 2010 under the Chrysler umbrella, borrowing its name from the already-popular Dodge Ram lineup. The idea was to specialize the brand, focusing on "real truck customers," as opposed to more casual buyers. Hence, Ram was started with the idea that its trucks should be built for work and versatility, not just looks.

"Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside . . . We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers" commented former Ram President Fred Diaz at the start of the brand.

Core models for the brand include mostly full-size trucks. This includes the especially popular 1500, though customers can easily opt for heavy-duty models as well. Today, the company is known for its ability to create all-around trucks, with versatility, capabilities, style, luxury, and the latest technologies. If you're looking for a high-quality truck that won't quit, you want a Ram. 

What does Ram have in store for the future? In addition to refining its advanced technologies, including the intelligent Uconnect system, the company has also been discussing plans for a semi-trailer truck category as well, which means all Ram trucks could benefit from added research and development. We can't wait to see what the future has in store for Ram.

Make sure you stop by Corwin Dodge Ram today to check out our exciting lineup of Ram Trucks. The tradition continues here!


Corwin Chrysler Dodge Jeep Ram FIAT of Springfield

1025 W Sunshine St
Directions Springfield, MO 65807

  • Sales: (417) 862-9272

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